Ivy Wei

I am an empathetic and innovative designer with expertise in product and UX design, user research, and creative problem-solving. I’m deeply curious to understand people’s needs and passionate about enriching lives through design.

🤝 Contact



📚 Education

University of New South Wales

2016 - 2020

Master of Commerce, Business Analytics

University of Wollongong

2012 - 2015

Bachelor of Engineering, Electrical Engineering Honours, First Class Honours

Academy Xi


UX UI Transform Course

👩🏻‍💻 Experience

User Experience Designer

Freelance, Sydney – (Nov 2022 - Present)

  • Conducting user research and analysis for user-centric insights, developing affinity maps, personas, journey maps, user flows, wireframes to hi-fi prototypes followed by usability testing that translates user data into a business solution.
  • From Oct 2023 I have been working on the development of a comprehensive design system for a no-code platform - Cogniss, ensuring seamless integration with functionalities and accessibility for both creators and users.

Past projects include:

  • Blind Chihuahua: designed an immersive audience-driven virtual gig experience in a multi-player environment to transport users into a music lover’s universe, fully interactively.
  • Visual Thinking Australia: designed a digital learning platform to help clients deliver online workshops with a similar experience to in-person, due to the social requirements of lockdown.
  • Zero Waste Bali: designed value proposition canvas for both B2B and B2C, and enhanced consumer online shopping experience to develop a positive profitable business model and ethical consumption impacts.

Mac Genius/Volunteering Champion

Apple Sydney, NSW – (July 2020 - Present)

  • Troubleshoot, diagnose and perform hands-on repairs of desktop and mobile devices.
  • Empathise with customers' pains, identify all customer needs and present solutions.
  • Meanwhile, I am a volunteer champion at Apple, to create volunteering opportunities with causes, invite employees to participate and facilitate activities through events.

IS&T Project Analyst

Apple Inc. APAC, Sydney, NSW – (Jan - June 2020)

  • Collaborated with teams worldwide on the CUCM project - retail network upgrade.
  • Designed the "Sunny" project to improve WFH productivity via Siri shortcuts.

HDA Program Design Lead

Telstra Operations, Sydney, NSW – (2015 - 2019)

  • Trained junior designers, assigned tasks, tracked project status, managed technical standards & processes to finalise the design with NBN by deadlines.
  • Communicated collaboratively with managers, designers, field supervisors, audit team, program team, constructors, and customers for best design outcomes.

🛠 Skills

UX/UI design
User research
Design systems
Rapid prototyping
Usability testing
Client proposals
Project lead
Project planning


Endeavour Mobility Grants

UNSW Business School - Nov 2019

Better Together

Telstra Employee Recognition - 2017, 2018

Summer Research Scholarships

UOW Engineering Faculty - Nov 2013

📜 Publications

  • Conference output: I. X. Wei, J. Alam, D. Sutanto, K. M. Muttaqi & M. T. Hagh (2015). Title: Meeting the renewable energy target by the integration of solar PV and plug-in electric vehicle storage in the distribution network. Journal.

🗣️ Languages

English 🇦🇺

Mandarin 🇨🇳